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The Data-Frame Theory of Sensemaking was introduced in 2006 by Gary and colleagues Brian Moon and Robert Hoffman. 


The Data-Frame Theory describes the relationship between data, or signals of events, and cognitive frames, or explanatory structures that account for the data and guide the search for more data. A main assertion of this theory is that sensemaking is the process of fitting data into a frame and fitting a frame around the data.


For additional reading on the Data-Frame Theory, click here.



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