DATA-FRAME
THEORY

 

 

The Data-Frame Theory of Sensemaking was introduced in 2006 by Gary and colleagues Brian Moon and Robert Hoffman. 

 

The Data-Frame Theory describes the relationship between data, or signals of events, and cognitive frames, or explanatory structures that account for the data and guide the search for more data. A main assertion of this theory is that sensemaking is the process of fitting data into a frame and fitting a frame around the data.

 

For additional reading on the Data-Frame Theory, click here.